Vintage Apple Prototypes: Hartmut Esslinger

Curator: Joe Marianek
date: June 4, 2014
Categories: Brand & Identity Design, Corporate Communications Design, Experience Design
Tags: Apple, Esslinger, Floppys, Foam-Core, Pastels, Pin-Stripes
Apple rarely lets prototypes out of the door these days, but Hartmut Esslinger's book, Keep it Simple contains a bounty of foam-core mockups and lurid insights on their relationship from the early days.
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Lanes Collector’s Edition Candles: Byredo

Curator: Yo Santosa
date: June 2, 2014
Categories: Brand & Identity Design
Tags:
Byredo, one of my favorite brands. These Lanes Collector’s Edition candles are an exquisite example of the use of black, white and simple lines. Contrast that with a colorful packaging and we have luxury. 
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Unisex Beauty Products for Teens: Sam Farmer

Curator: Femme Den
date: May 22, 2014
Categories: Advertising, Brand & Identity Design, Packaging Design
Tags: beauty products, Design, gender, teenagers, teens, unisex

When he started shopping for deodorant for his two teenaged children, Sam Farmer noticed that all brands went to market with names like “Play It Sexy” and “Enticing” in pink, pouty bottles for girls and “Control” and “Extreme Power” in steel grey or fierce, red packaging for boys. Infuriated that these brands were promoting and enforcing gender–not to mention, sexual–stereotypes, he decided to take matters into his own hands.

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Disrupting the Shaving Experience for Men: Harry's

Curator: Femme Den
date: May 19, 2014
Categories: Advertising, Brand & Identity Design, Experience Design, Packaging Design
Tags: business model, Design, disruption, experience, men, shaving

For years, Gillette and Schick owned 85% of the men’s shaving market, forcing men to choose between “over-priced, over-marketed razors that disrespect [their] intelligence, and low quality, cheap razors that disrespect [their] face.” The co-founders of Harry’s thought it was time to evolve the experience and offer men a more sophisticated, yet cheeky, shaving alternative at a fraction of the price.

 

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New Logo for New York Times Video: Work-Order

Curator: Dan Rhatigan
date: May 6, 2014
Categories: Brand & Identity Design, Motion Graphics
Tags:
This is just one element of an overall visual branding system by Work-Order (Keira Alexandra and Kiffer Keegan), but I think this small tweak to the well-established T mark used by the Times is elegant and clever enough to deserve a highlight.
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