How Filmmaker Duo The Mercadantes Keep it Real

Curator: Peter McClelland
date: September 30, 2014
Categories: Advertising, Brand & Identity Design, Design in Film
Tags: advertising, Film

You’ll probably recognize the aesthetic and tone of filmmakers Daniel Mercadante and Katina Hubbard from recent Apple spots. There’s a consistent level of authenticity and down-home charm to all their work. On top of that, there’s often an underlying message and somewhat subliminal meaning to their films that creeps up and sticks with you. 


Despite the fact that their films are so calm and "real," they still keep you on the edge of your seat. My personal favorites, which you can watch below, are "Words," "Baseball," and especially "Symmetry."

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Kickstarting Classics: Reissuing the Standards Manual

Curator: Peter McClelland
date: September 29, 2014
Categories: Brand & Identity Design, Information Design, Typography
Tags:

We probably all think of kickstarter as an outlet for wacky new inventions. Luckily some design nerds (no offense to Jesse Reed & Hamish Smyth) saw an opportunity to share a piece of design legend with the world. They’ve rebuilt Massimo Vignelli and Bob Noorda's signage and way finding system, the NYCTA Graphics Standards Manual. 364 pages of perfectly crafted letterforms and information design. So if you’re an admirer of Vignelli and you’ve got some money lying around—hurry up and back it.

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Helsinki's 2014 Flow Festival Branding by Finnish Studio Tsto

Curator: Dan Blackman
date: September 19, 2014
Categories: Advertising, Brand & Identity Design, Design in Music, Environmental Design, Typography
Tags: branding, identity design, music, signage
Recently on a trip to Finland I happened upon the amazing design work for Helsinki's Flow Festival by local studio Tsto. The banners and event posters enticed my girlfriend and I so much that we decided to go and check it out.
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Copenhagen's Frost Music Festival Has One Hot Identity

Curator: Sue Murphy
date: September 12, 2014
Categories: Brand & Identity Design, Design in Music, Motion Graphics, Poster Design
Tags: animation, Copenhagen, identity design, music
Like just about everything else in Copenhagen, the identity design for Frost, a series of music events held every February, is beautiful. To keep things exciting, designers Marcus Fuchs and Mads Botker haven't taken the easy route, but have created a fresh look for the festival each year since 2011.
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Gretel NY's Extremely Authentic IFC Rebranding

Curator: Sue Murphy
date: September 9, 2014
Categories: Brand & Identity Design, Entertainment Design, Motion Graphics
Tags: branding, media

IFC Branding from Gretel on Vimeo.

Creative studio Gretel NY gave comedy network IFC a whole new rebranded self. I'm not talking about just a logo here. Like, if IFC were a person, they got a whole new wardrobe, refined their accent, gotten a ton of cool hobbies, started eating right, hanging out with awesome people, etc. 

But enough metaphors. Besides the awesome design, what wowed me was how well Gretel did their homework.

"We started with a thorough brand audit. We met with everyone: marketing, on-air, off-air, digital, social, scheduling, research, programming—everyone."

After all this thorough research (something all us designers quest for), Gretel noticed that IFC is loved by fans on social networks. Their blog, Facebook and Twitter were filled with "Bite-sized chunks, lists, memes, quotes. It all felt fresh." 

That insight ended up informing everything from the new brand voice to how they structured promos and IDs. Gretel sure did tick all the boxes in terms of execution, but this deeper insight has given IFC a rebrand that feels super authentic.

Nicely done, niiiice-ly done. 
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