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Combining an underground press outlook and aesthetic with mass market distribution, US: A Paperback Magazine, was edited by Richard Goldstein and published by Bantam Books. US provided “all the news that’s fit to eat” over a three-issue run from June 1969 through May 1970. |
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So simple. So beautiful. So creative. So…duh! |
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A feel good story that looks good, too. When you combine love, family, great work and passion, things usually end up on a high note. |
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A lot of the work The Principals does crosses specialties. In fact, we deliberately seek out projects which demand this, typically because the results can be unexpected. This type of work can get complicated very quickly, and although the results are unexpected, they aren’t necessarily good. What struck us about this collaboration between French illustrator Virassamy and Italian lamp manufacturers Servomuto is that it has a simplicity and elegance rarely seen in collaborations—with beautifully unanticipated results. |
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Francesco Franchi lives and works in Milan, Italy, where I also happen to live and work. I’ve followed his work for a while and would argue he’s an individual/designer with a truly original and significant voice in the world of editorial graphic design. |
