Whitney Museum Graphic Identity: Experimental Jetset

Curator: Marta Cerdà Alimbau
date: April 30, 2014
Categories: Brand & Identity Design, Corporate Communications Design
It’s rational and very expressive at the same time. It is not static at all, plays with the idea of a responsive “W.” Just using a folded line, playing with the angles of the capital letter of the museum, “W.” Brilliant!
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Printed Matter website: Linked by Air

Curator: Placement
date: March 31, 2014
Categories: Brand & Identity Design
Tags: artist books, Linked by Air, New York Art Book Fair, Printed Matter, website

Linked by Air designed a new website for Printed Matter, the large New York-based artist book store and organizer of the annual New York Art Book Fair. One of the really nice things about the new site is the “Artist Table” function, which allows different independent bookstore owners, staff and artists to curate collections of artist books from the Printed Matter archive.

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Anna Kövecses

Curator: Sam’s Myth
date: March 25, 2014
Categories: Brand & Identity Design, Illustration
Tags: Alphabet, Anna Kövecses, illustration

I adore the professional and personal projects of Anna Kövecses, a Hungarian designer working in Cyprus, such as the illustrations for the BBC’s “500 Words” story-writing competition seen above and below. Anna’s colorful and iconic illustration style retains a flatness that I love, defying the clichéd demand of art directors everywhere: “more depth.”

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Whitney Museum Identity: Experimental Jetset

Curator: Huge/KingCoyle
date: January 10, 2014
Categories: Brand & Identity Design

The Whitney Museum's New Mark from Whitney Museum of American Art on Vimeo.

Boiled down to its essence, this graphic identity created by Experimental Jetset for the Whitney Museum combines a single image, a zigzag line, and Neue Haas Grotesk (a Swiss typeface originally designed by Max Miedinger and Eduard Hofmann) to create a flexible, dynamic system.
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An Unsexy Classic: The Oreck XL

Curator: Joey Cofone
date: December 18, 2013
Categories: Advertising, Brand & Identity Design
Tags: joey cofone, product
An unsexy solution for an unsexy task—and it worked.

I grew up seeing commercials for the Oreck XL. Every time they came on TV, I couldn’t understand how they competed with all the sexy vacuum cleaners out there—the ones with clear colored tubes, spaceship fenders and wavy curves that would make the Kardashians jealous.
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