Betaworks Identity: Franklyn

Curator: Joe Marianek
date: June 4, 2014
Categories: Advertising, Brand & Identity Design, Corporate Communications Design, Entertainment Design, Typography
Tags: identity
The new identity for betaworks, designed by the Brooklyn-based studio Franklyn, is frustrating—in a good way.
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Unisex Beauty Products for Teens: Sam Farmer

Curator: Femme Den
date: May 22, 2014
Categories: Advertising, Brand & Identity Design, Packaging Design
Tags: beauty products, Design, gender, teenagers, teens, unisex

When he started shopping for deodorant for his two teenaged children, Sam Farmer noticed that all brands went to market with names like “Play It Sexy” and “Enticing” in pink, pouty bottles for girls and “Control” and “Extreme Power” in steel grey or fierce, red packaging for boys. Infuriated that these brands were promoting and enforcing gender–not to mention, sexual–stereotypes, he decided to take matters into his own hands.

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A Nike Fantasy Shop: Purple Unicorn Planet

Curator: Femme Den
date: May 21, 2014
Categories: Advertising, Entertainment Design, Information Design
Tags: Design, men, Nike, shoes, sneakers, trainers, women

Emily Hodgson and Emilie Riis love sneakers, or trainers, as they’re known in London, but were frustrated by the fact that many of the coolest designs are made in men’s sizes only. So they decided to do something about it, launching Purple Unicorn Planet, a fantasy shop created to inspire Nike to make trainers for men available in women’s sizes, too.

 

As Riis told Fast Company: “Trainers are unisex shoes and have been for awhile. But it seems we are still stuck in an outdated view on what kinds girls and boys, respectively, should wear. Girls don’t just want pink, purple, or banana yellow trainers.”

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Disrupting the Shaving Experience for Men: Harry's

Curator: Femme Den
date: May 19, 2014
Categories: Advertising, Brand & Identity Design, Experience Design, Packaging Design
Tags: business model, Design, disruption, experience, men, shaving

For years, Gillette and Schick owned 85% of the men’s shaving market, forcing men to choose between “over-priced, over-marketed razors that disrespect [their] intelligence, and low quality, cheap razors that disrespect [their] face.” The co-founders of Harry’s thought it was time to evolve the experience and offer men a more sophisticated, yet cheeky, shaving alternative at a fraction of the price.

 

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Magma Music Video: Dvein

Curator: Marta Cerdà Alimbau
date: April 29, 2014
Categories: Advertising, Motion Graphics
Tags:
“Magma” is the very first of Dvein’s music videos for The Vein’s new single. It’s just breathtaking.
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