WITU tote—the only bag you'll ever need

Curator: DANIEL - EMMA
date: April 27, 2015
Categories: Product Design
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Elise Wilken and Natalie Turnbull are the girls behind team Witu. The pair met while working on the door of a Melbourne punk club, originally bonding over being the least punk girls ever and their mutual green-smoothie appreciation. A friendship was born.


They started Witu modestly with the mission to create the perfect everyday tote—a neoprene bag that was nonchalant, robust, and had the optimum arm strap length. The bag was a hit. This one signature tote eventually evolved to seasonal neoprene collections encompassing bags, clutches, and tech accessories, designed by Nat and Elise.


Not to be confused with gangster slang 'wit u', Witu is actually a hybrid of their surnames. The sentiment, however, rings true. Once you add a bit of Witu to your life, it's designed to stay with you forever. It's super monogamous like that. 

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Warp Records rebrand by HelloMe

Curator: Warriors Studio
date: April 24, 2015
Categories: Advertising, Brand & Identity Design, Corporate Communications Design, Poster Design, Typography
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Independent record label Warp records partnered with Berlin-based design studio HelloMe to rebrand and reposition Warp, which involved developing a fresh visual language, custom typeface, brand assets, merchandise; posters, clothing, bags, website, and app.

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Unseen Photo Fair Amsterdam

Curator: Warriors Studio
date: April 23, 2015
Categories: Advertising, Art, Brand & Identity Design, Environmental Design, Experience Design
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We consider a lot of events to be design solutions, as they are essentially creative responses to problems. Unseen Photo Fair Amsterdam promotes and showcase the abundance of talented up-and-coming “unseen and undiscovered” international photographers, who may not otherwise have the opportunity to be seen, through a comprehensive program of events. 

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Louise Fili is “Made for New York”

Curator: Jesse Ragan
date: April 22, 2015
Categories: Advertising, Photography, Typography
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The flawless execution of Langone Medical Center’s “Made for New York” campaign left me drooling on the subway platform the day the ads showed up in my station. 

Here’s the thing. This kind of pastiche is incredibly overplayed—especially in New York City—but the team at Louise Fili Ltd. puts so much love and sweat into their historical-lettering reenactments that I'm perfectly content to see them again and again.

And who among us wouldn’t covet the opportunity to hire a sign painter to apply our own custom lettering onto glass in gold leaf?
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“Five Years,” Colophon

Curator: Warriors Studio
date: April 22, 2015
Categories: Art, Brand & Identity Design, Typography
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Five Years” marks British type foundry Colophon’s 5th anniversary. The catalogue combines type design, publication design, 3D rendering, and art direction in a catalogue of 26, 3D-rendered prints, each displaying fictional “uses and misuses” of their 26 fonts. 

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