A Charming Animated Video to Teach Design's Impact to Kids

Curator: Sue Murphy
date: September 10, 2014
Categories: Art, Design in Film, Information Design
Tags: animation, educational, social design

Shape from Johnny Kelly on Vimeo.

"If, for one day, you had the power to make your world better, what would you change?"

I wish I'd been asked that as a kid. Pivot Dublin commissioned Scott Burnett and Johnny Kelly to create a film to promote the value of design to children in schools in Ireland.
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Gretel NY's Extremely Authentic IFC Rebranding

Curator: Sue Murphy
date: September 9, 2014
Categories: Brand & Identity Design, Entertainment Design, Motion Graphics
Tags: branding, media

IFC Branding from Gretel on Vimeo.

Creative studio Gretel NY gave comedy network IFC a whole new rebranded self. I'm not talking about just a logo here. Like, if IFC were a person, they got a whole new wardrobe, refined their accent, gotten a ton of cool hobbies, started eating right, hanging out with awesome people, etc. 

But enough metaphors. Besides the awesome design, what wowed me was how well Gretel did their homework.

"We started with a thorough brand audit. We met with everyone: marketing, on-air, off-air, digital, social, scheduling, research, programming—everyone."

After all this thorough research (something all us designers quest for), Gretel noticed that IFC is loved by fans on social networks. Their blog, Facebook and Twitter were filled with "Bite-sized chunks, lists, memes, quotes. It all felt fresh." 

That insight ended up informing everything from the new brand voice to how they structured promos and IDs. Gretel sure did tick all the boxes in terms of execution, but this deeper insight has given IFC a rebrand that feels super authentic.

Nicely done, niiiice-ly done. 
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Aaron Koblin Doing It Yet Again with "Unnumbered Sparks"

Curator: Sue Murphy
date: September 8, 2014
Categories: Art, Environmental Design, Experience Design
Tags: art, digital, installation, interactive, sculpture
If life was like The Matrix I'd ask for the Aaron Koblin card to be loaded into my brain. I'm always excited to see what project he's been working on. I have a hard time explaining to my family what I do, I can't even imagine how he does it. 
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"Women in Clothes," Real Women on the Why Behind What They Wear

Curator: Rodrigo Corral
date: September 5, 2014
Categories: Book & Magazine Design, Illustration
Tags: books, Fashion
You can take the title at its word. "Women in Clothes," the new book out by Sheila Heti, Heidi Julavits and Leanne Shapton (and 639 others), is quite literally about the clothes women wear. 

Beyond the cover illustration by Shapton, the concept of the book is just so good. It’s about getting dressed and the decisions women make when they perform this act. The content is based on responses to surveys from a huge group of women, and there’s nothing obvious, trendy or cliché about what they say. It was designed to expose why women wear, not what they wear, and it does just that.  
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An Overlooked "Paperweight" Holds it Down in NYC

Curator: Rodrigo Corral
date: September 4, 2014
Categories: Architecture, Art
Tags: art, sculpture
Maybe you never come to downtown New York, but if you do, even if you work there, I'd bet that 999 out of 1,000 of you never notice it—but it’s there. 

To most it looks like a giant yet nondescript plaque bearing the name of Harry B. Helmsley, a prominent NYC property holder in the mid 19th century. The Helmsley Plaza, where it's located in the Financial District (FIDI), is also home to artist Isamu Noguchi’s famous "Red Cube." However, it's this paeprweight that always catches my eye. It’s the reason FIDI didn’t blow away during Sandy, a giant paperweight holding down the corner of Broadway and Cedar Street.
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