Picture: Plural

Curator: Sara Frisk
date: January 23, 2014
Categories: Environmental Design, Experience Design, Illustration, Typography
Tags: Andy Warhol, chicago design museum, jeremiah chiu, plural, renata graw, tanner woodford
Picture (2013) by Renata Graw and Jeremiah Chiu of Plural. White lines on black background (168 x 54 in.)

This is one of my favorite pieces from last year’s Chicago Design Museum exhibition, designed by Renata Graw and Jeremiah Chiu of Plural. Its flawless black-and-white line work spanned 14 feet, drawing people into it from every angle and luring an uncanny number of black-and-white striped designers into its hipster camouflage. 

A complex visual riddle, it quickly became a center point for conversation (albeit strategically adjacent to the PBR-stocked open bar). At first glance its precise geometry barely hints at the existence of letterforms, then quickly challenges any notion of typographic legibility—causing the audience to step forward and back in an effort to gain the perfect vantage point to soak in its meaning: “I Never Read. I Just Look At Pictures.”  

“I never read. I just look at pictures.” –Andy Warhol

Renata Graw
The Ultimate Hipster Camouflage


The Chicago Design Museum was founded in 2012 by Tanner Woodford as a pop-up museum, and it became an overnight Chicago success story. It drew in 1,500 visitors over the course of its one-month occupancy in 2012, and doubled its fans to 3,000 in 2013. Moving to a permanent installation model this year, ChiDM is slated to open its doors permanently on June 1, 2014 with a celebration of Chicago Design.
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