Push to Add Drama: Duval Guillaume Modem

Curator: MoMA Design Studio
date: July 5, 2012
Categories: Experience Design, Promotional Design & Advertising
Tags: advertising, drama, stunt
A dramatic surprise on a quiet square

In a sleepy little town in Belgium, an ad agency placed a big red button in the center of a fairly empty town square with an arrow pointing to it that said, “Push to add drama.” With almost 35 million views, you might have seen this already, but don’t want to spoil it for the few of you who haven’t.

  • Dbalsa717

    Ok, that made me laughhhhhh like I haven’t in awhile! Great video! !!!! Wish I would have been there to see it in person!

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