Redesigning the Visual Identity of Berlin's Bauhaus Archives

Curator: Leta Sobierajski
date: July 8, 2014
Categories: Brand & Identity Design, Typography
Tags: Bauhaus, bauhaus archives, berlin, Typography
L2M3

The Bauhaus Archives has housed the work of Bauhaus greats like Joost Schmidt, Wassily Kandinsky, Johannes Itten, and Alfred Arndt since it opened in Berlin in 1979. Now, 35 years later, designer Sascha Lobe from L2M3 has created a new visual identity for the institution by repurposing existing typography into playful geometric shapes--all by following the age-old rule of “form follows function," of course.

In an effort to preserve the history of the Archive's original visual identity, Lobe dug through decades of posters, signage, and exhibition catalogues. Ultimately, the system is a blend of both conventional and unconventional Bauhaus glyphs that reinvigorate--and also reinvent--a familiar system. The work is beautifully minimal, but also encapsulates the design of an era that still exists in modern day design education.

L2M3

L2M3

L2M3

L2M3

The redesign of the Berlin Bauhaus Archives is still in progress and is anticipated to launch in the Fall of 2014.
  • Anonymous

    Form follows function? Random breaks in order to fill out each line with disregard to message (let alone readablity) only follow a preconceived idea, but certainly not the content. You should see the brochure covers. Creative disruption is one thing, arbitrary obedience to a superficial concept quite another. Mannered, obvious and made for other designers only.

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