Show Boat: Thirst

Curator: Firebelly Design
date: December 10, 2013
Categories: Advertising, Entertainment Design, Typography
Tags: opera, Poster, promo
Commemorative poster for Lyric Opera’s “Show Boat.” (eight-color printing, spot gloss UV coating, pixelated bunting)

Thirst produces work that is bold, beautiful and unexpected. Beyond having the vision and technical skills, Thirst has the exceptional ability to speak to—and back up—their ideas.

Throughout this week on Design Envy, each of our posts will feature an aspect that we value greatly within our studio. Today’s post speaks to trust.

Strategic and conceptual thinking, excellence in form and viable solutions are each unquestionable musts for every project. Yet there are projects that go further and feel more successful than others. How is this? We believe it is the degree of trust which everyone who is part of the project (client certainly included) has with each other. 

In our field, trust is formed through the ability to articulate intent. By reaching a common understanding of the objectives and actions, we can begin to build new solutions at the height of our capabilities. Experts of communication design are successful in more than creating exceptional work;  they excel in the ability to speak to their ideas for all to understand.

The following documentation is an outstanding example of trust and intent being shared across every member of the team, yielding an outcome for the client that went further than all previous heights.

Thirst’s design director, Rick Valicenti, sketches a layout to pass by the client Lyric Opera’s director of communications, Susan Mathieson-Mayer.

Chicago type designer Jackson Cavanaugh responds to the task by drawing inspiration from Victorian display typography.

The poster finishes with 3-D modeling by Rogelio Guzman and Bill Cornman of Classic Color.

A practice we follow at our studio is one I have heard Rick Valicenti, Thirst’s design director, explain: Work with those that you would invite into your home for a meal. 

So what does this all mean? 

We think: Work with those you like, earn each other’s trust and remember at times when you need to find common ground, food is the great uniter.

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