Social Good Guides: Social Innovators Collective

Curator: David Sherwin
date: April 8, 2014
Categories: Advertising, Book & Magazine Design
Tags: book design, social entrepreneurship, social impact, social innovation, website design
The Social Good Guides website, where you can download 20+ small business guides

I’ve been working in the social impact space for the past few years, and I’m often contacted by designers that want to understand what it takes to get into the space. There’s been a serious lack of resources to point them toward—until now. The Social Good Guides are a series of 20+ small-business guides created to support early stage social entrepreneurs, nonprofit founders and individuals working on social impact projects. The goal of the guides is to centralize general knowledge and equip change-makers with the essential skills a founder needs to be familiar with in order to achieve success during their startup year.

To quote the creators of the guides: “Each guide has been authored by a distinguished professional with sector expertise in the social impact space, designed by a seasoned graphic designer and brought to life by a dedicated team of volunteers. The content for the guides ranges from How to Choose a Legal Structure to The Importance of Great Design, How To Build Your First Website to Why Strategy Matters… The guides were created in response to the high failure rate that New York–based social entrepreneurs were experiencing two years after launching their social ventures. This was partly due to the fact that startup founders were missing the essential small-business skills needed to stay in business and that few educational resources are available.”

The project was spearheaded by Shana Dressler, founder of the Social Innovators Collective and director of the Makers Institute, and Marc O’Brien, founder of Confidence. One of the guides is available now, and the full set will be available in the fall as free downloads here

I appreciate the attention to design and making the series approachable just as much as the investment by the authors themselves in writing and sharing the content pro bono.

Cover of the Branding + Identity guide, written by Deroy Peraza, co-founder of Hyperakt, and cover designed by James Amoros from Anti/Anti

Cover of the Idea to Launch guide, written by Andrew Greenblatt, founder of Ventureboon and professor at NYU, and cover designed by Liz Cook

Cover of the What You Don't Know About Social Media guide, written by Andy Smith, co-author of Dragonfly Effect, and cover designed by Katie Ingersoll

These projects looks to have been a massive effort for both guide authors and designers, and it looks like they still have a few covers left to get done. If you’re interested in participating in this project, feel free to write to shana [at] socialinnovatorscollective dot org.
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