This year something monumental happened...I ended up being passionate about a sports team (Go Blazers), and I found myself LOVING a sports bar (Spirit of 77). What. The. Hell. Is. Happening? How did my general angst toward all things team and ball related disappear? Well, I blame OMFGco and their skillful execution of Spirit of 77.
OMFGco make a lot of things that make me smack my forehead over their goodness. They are masterful, holistic thing makers (See: Ace Hotel, Clyde Common and Olympic Provisions to pick up what I am laying down).
Spirit of 77 is different, however, in that this is their creation from concept to execution. From the custom built pop-a-shots, to designing t-shirts and menus, to creating the amazing Spirit of 77 sign...this place is from THEIR BRAINS. And people love it.
I want to see more designers doing work like Spirit of 77. Let's come up with business models and use our skills to realize living, breathing experiences. One, two, three...GO!