This is the perfect example to illustrate what Erik Spiekermann means when he says, “the Type is the Brand.”
Under the terrific art direction of Jennifer Kinon and Bobby Martin, founding partners of The Original Champions of Design, Jesse Ragan has designed a series of logotypes inspired by the stone inscriptions from the church’s walls for the new identity of Saint Bartholomew's Church in NYC.
The stone’s lettering was designed at the beginning of the 20th Century by the building’s architect, Bertram Goodhue (who also designed the fabulous typeface Cheltenham), and Jesse captured the feel of the original by making a dazzling interpretation for the vector version.
I’m so in love with—and at the same time jealous of—the uppercase R that I can’t wait for the moment when I’ll be able to “quote” these shapes in one of my future designs.
(A note to all the architects who are reading this post: Please take note that you also can use typefaces that are different from the usual sans serifs that you all love to use for your projects. You can also start to design your own).