Fiction writer Alan Trotter has a website that uses an extremely simple—yet impossible to resist—interaction that slowly reveals a short story.
One of the most important goals of good design is getting people to actually read the content. When you get to Alan Trotter’s site you see very little information and a few text links. As you start clicking the links, more information, more links, and a short story are gradually revealed. The way that the content is revealed draws you into the experience much more effectively than all of the parallax animations and sliding carousels we’ve come across. The concept is entirely appropriate for a writer’s site, serving to convince us of his skills rather than causing an unnecessary distraction.