The Deductions of Universe

Curator: Adam Wong
date: December 6, 2013
Categories: Experience Design, Information Design, Motion Graphics

“The Deductions of Universe” is a recent paper art exhibition by Jody Xiong. He set up an explosion device in a closet to capture the interaction between heaven and mankind, as well as an imitation of the big bang. Eight volunteers chose pigments they like, connected them with the explosion device and put them into an enclosed closet with a sheet of paper. The volunteers then used their mind to press the button. The pigments exploded, forming arbitrary images on the paper.

Jody Xiong is a young and talented designer based in China. He worked as creative director in prominent advertising agencies such as Ogilvy & Mather, DDB and Saatchi & Saatchi. He has received awards from Cannes Lions, D&AD, One Show and others.
This project is absolutely stunning. It made for an engrossing suspense about the final result. It used photographs and a video clip to record the creative production process, which makes the experiment impressive. China’s foodies have three appraisal standards—great look, savory smell and tasty flavor—and “The Deductions of Universe” score all three goals in the art context. 

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