The Kaleidograph: Norman Brosterman

Curator: Laetitia Wolff
date: October 19, 2011
Categories: Experience Design, Illustration, Information Design, Motion Graphics
Tags: Kaleidograph, Kindergarten, visual literacy
Kaleidograph die-cut paper packaging (designer: Norman Brosterman; manufacturer: Kaleidograph Design)

“Stack, Flip and Rotate.” The Kaleidograph is a toy that should be played with daily. It’s like visual math for designers of all ages. In arranging its many cards, you learn about composition, movement, depth of field, color theory, pattern, geometry and probability. And as advertised on the coaster-like die-cut paper packaging, you can make more than 350 million designs.


Drawn from Friedrich Froebel’s Kindergarten play activities, the Kaleidograph fits into a larger set of educational toys that are meant to awaken our senses and brains to better observe and perceive our environment. Color and shape, observation, and creative expression are fundamentals of Kindergarten’s cognitive philosophy—simple ways of looking at the world around us (even before learning how to read), often absent from today’s toy markets. I’m always shocked at how quickly branded our little ones get through ubiquitous Disney characters and the likes. Their visual logic and literacy is sadly about stuff not ideas, products not forms.


Designer Norman Brosterman’s long love affair with the Kindergarten material, as a savvy collector, author and curator, has been a personal inspiration and a bigger one as I enter motherhood and explore the emerging territory at the crossroads of learning and play. A long way to go yet for education by design.


The Kaleidograph comes in flower and crystal versions. (designer: Norman Brosterman; manufacturer: Kaleidograph Design)

The Kaleidograph includes a demo poster with models. (designer: Norman Brosterman; manufacturer: Kaleidograph Design)

Kinesthetics (learning by touch), one of Kindergarten’s fundamentals, is crucial to all endeavors but is often ignored today in favor of quantifiable skills like reading. (designer: Norman Brosterman; manufacturer: Kaleidograph Design)

Kindergarten was designed to teach observation, reasoning, self-expression and creativity. (designer: Norman Brosterman; manufacturer: Kaleidograph Design)

“Kindergarten was designed to teach children how to learn. Try explaining that to most parents today,” says Brosterman. (designer: Norman Brosterman; manufacturer: Kaleidograph Design)


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    liked it and planning to have lunch from there. Thanks for the review.

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