It seems like new fragrances come out every other day with packaging design that strives to outdo competition on the retail shelf. Many of these fragrances all smell and pretty much look the same. Until came Maison Martin Margiela’s fragrance, (untitled), which made its debut this past year.
Designed in collaboration with Fabien Baron, the label (untitled) and the minimal design of the packaging fit perfectly with the brand’s no label approach and the designer’s low profile. No bells and whistles here. Design is deconstructed to bare minimum and there is not a thing that is unnecessary. Each bottle is hand dipped in white resin and manually sealed by a cotton thread. This results in an incredibly luxurious and simultaneously humble object where the hand is present.
It is a beautifully crafted object that communicates modesty through its understated luxury.