(untitled): Maison Martin Margiela

Curator: Elle Kim
date: January 2, 2012
Categories: Packaging Design
(untitled), fragrance by Maison Martin Margiela

It seems like new fragrances come out every other day with packaging design that strives to outdo competition on the retail shelf. Many of these fragrances all smell and pretty much look the same. Until came Maison Martin Margiela’s fragrance, (untitled), which made its debut this past year.

Designed in collaboration with Fabien Baron, the label (untitled) and the minimal design of the packaging fit perfectly with the brand’s no label approach and the designer’s low profile. No bells and whistles here. Design is deconstructed to bare minimum and there is not a thing that is unnecessary. Each bottle is hand dipped in white resin and manually sealed by a cotton thread. This results in an incredibly luxurious and simultaneously humble object where the hand is present.

(untitled), fragrance by Maison Martin Margiela

It is a beautifully crafted object that communicates modesty through its understated luxury.
  • Linda Danh

    This struck me more than the usual “busy” and eye-catching package design. When a design is stripped down to it’s minimum, the product still holds a wonderful aesthetic. I call it a new spin on the phrase “simple, yet elegant!”

  • Dean Pinnington

    The bottle is elegant and the thinking sound, but the execution is let down by the use of the word ‘untitled’, this becomes a logotype in its own right and therefore makes the packaging feel pretentious. I feel Fabien Barons team shield have considered no branding and used the bottle individuality as the mark, being recognized by its aroma and it’s unique bottle characteristics.
    A slight blip on what is in essence a lovely package.

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