Valuco: Aesthetic Apparatus

Curator: Ryan Feerer
date: February 17, 2012
Categories: Entertainment Design, Typography
Tags: aesthetic apparatus, awesome, bevel, font, sans, sans serf, typeface, Valuco
Aesthetic Apparatus
Valuco–check out the details!

Alright everyone, it’s time to nerd out on some serious type. Answer me a question. When was the last  time you came across an awesome beveled sans face? Probably the last time you found an awesome inline. The truth is there are some out there, but they can be hard to find. Very few can deliver as much condensed-sans-beveled-awesomeness as the cool folks over at Aesthetic Apparatus. They’re getting their font on, and it looks oh so good.

Being a lover of type and a stickler for detail, it’s very rare for me to see a crafty face that doesn’t need improving. Well, I found one that puts me at peace. Meet Valuco, the cool, hip brother of the “Yes, We’re Open” and “Sorry, We’re Closed” signs. A recent Kickstarter project has risen for the hopes of Valuco living in a fontbook near you. The subtle curves of the type’s shoulders, legs, and spines interact with the hard, sharp lines of the interior bevel. It’s nothing less than delicious. The perfect shading and hairline hatching accent it’s bold personality. If you haven’t already, watch and listen to the Kickstarter video below. You can tell that a lot of hard work and passion went into this face, and I look forward to taking advantage of it. Perhaps a few new signs for the office?

Aesthetic Apparatus for Kickstarter
Kickstarter Video

Aesthetic Apparatus
“Limited-edition, screenprinted window signs for a local gallery show”

If you’re thinking the same thing as me (this face is near perfect), well, think again. They’re still tweaking and improving it. They nearly raised double their original goal of $5,000 and it  looks like it’ll be out in the world sometime this March. Mark your iCal.
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