Axel Peemoeller really does a wide range of forward-thinking work. Their portfolio is full of diverse projects and most of them are nothing short of amazing.
This work was for a branding project for the Victorian College of the Arts and Music. They needed to create a unique ID without the use of a logo and also show four unique treatments for the different departments. Sounds easy right? Well they made it look like it. I absolutely love this.
This is excellent example of design as branding without the usage of over-restricting guidelines. A difficult feat, pulled off like a pro.