Warp Records rebrand by HelloMe

Curator: Warriors Studio
date: April 24, 2015
Categories: Advertising, Brand & Identity Design, Corporate Communications Design, Poster Design, Typography
Tags:
HelloMe
Warp Branding - Bag

Independent record label Warp records partnered with Berlin-based design studio HelloMe to rebrand and reposition Warp, which involved developing a fresh visual language, custom typeface, brand assets, merchandise; posters, clothing, bags, website, and app.


The rebrand involved a restructuring of all visual content into a flexible geometric system. The identity utilizes block colors: black, white, and purple in conjunction with the custom typography (Warp Favorit, created in collaboration with Dinamo) and photography to create a bold, contemporary, practical and memorable visual identity which works effectively across all channels.


HelloMe
Warp Branding - Assets

HelloMe
Warp Branding - Billboard

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Warp Branding - Tshirts

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Warp Branding - Tshirt

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Warp Branding - Sweat top

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Warp Branding - Poster

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Warp Branding - Warpnet Web Design

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Warp Branding - Advert

HelloMe
Warp Branding - Typography, ‘Warp Favorit' created in collaboration with Dinamo

HelloMe
Warp Branding - Assets

HelloMe
Warp Branding - Bag

HelloMe
Warp Branding - Bag

This style of work, and practical effective simplicity is something we value and aspire towards within our work and are looking forward to having HelloMe over to Glasgow for Graphic Design Festival Scotland 2015.



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