Whitney Museum Identity: Experimental Jetset

Curator: Huge/KingCoyle
date: January 10, 2014
Categories: Brand & Identity Design
Video: Whitney Museum identity

Boiled down to its essence, this graphic identity created by Experimental Jetset for the Whitney Museum combines a single image, a zigzag line, and Neue Haas Grotesk (a Swiss typeface originally designed by Max Miedinger and Eduard Hofmann) to create a flexible, dynamic system.

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