Whitney Museum Identity: Experimental Jetset

Curator: Huge/KingCoyle
date: January 10, 2014
Categories: Brand & Identity Design
Tags:
Video: Whitney Museum identity

Boiled down to its essence, this graphic identity created by Experimental Jetset for the Whitney Museum combines a single image, a zigzag line, and Neue Haas Grotesk (a Swiss typeface originally designed by Max Miedinger and Eduard Hofmann) to create a flexible, dynamic system.

Bus shelter poster: Whitney Museum identity

“Periodic Table”: Whitney Museum identity

Spatial construction: Whitney Museum identity

  • Don Droga

    Great.

  • James Slate

    This is brilliant. I’ve always admired the work of Experimental Jetset and their commitment to pushing the boundaries of Helvetica.

blog comments powered by Disqus