The Windsor Super Market Brand: Project H Design, Brian W. Jones, Archie Lee Coates IV and Jeffrey Franklin

Curator: Ethan Bodnar
date: August 31, 2011
Categories: Brand & Identity Design
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The Windsor Super Market is a new farmers market being built by students participating in Studio H, a public high school “design/build” curriculum and core initiative of Project H Design, which benefits the rural community of Bertie County, North Carolina. Brian W. Jones and the guys from PlayLab—Archie Lee Coates IV and Jeffrey Franklin—helped with the branding for the market, and you can get an inside look at the collaborative process on Studio H’ website.

Emily Pilloton, who runs Studio H and Project H Design with Matthew Miller, shares some thoughts on the name: “We all agreed that calling this thing a ‘farmers market’ was not the best option, as everyone has their idea of what a farmers market is, whereas if we called it something else interesting, it would invite questions, which is what we want. The goal is to incite a conversation, not make a dead-end statement.”

The group settled on SUPER as the overall brand: “SUPER means vendors bring high quality products, and sell to super individuals. SUPER means the market is more than a market...an opportunity for people to gather and talk and share.”

For me, the Windsor Super Market brand is successful because it is playful and invites interaction rather than being static. The brand is versatile and can easily fit into a variety of other mediums. 





What I believe is most powerful is that they have shown us how they reached the end result by documenting and publishing their process. Instead of just posting the logo, some images and analyzing it a bit here on this blog, I am able to take a deeper dive into their thinking and approach.

Do you know of any other examples where designers have shown their process?

Ed. note: This post has been updated to credit Project H Design as the umbrella initiative under which Studio H falls and also to correct the attribution of the writing to Emily Pilloton.
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