WipEout: The Designers Republic

Curator: Nicole Jacek
date: July 24, 2013
Categories: Brand & Identity Design, Entertainment Design, Information Design, Packaging Design, Typography
Tags: branding, Design, Gaming, graphic design, russian constructivism, TDR, The Designers Republic, Wipeout

In 1995, Angelina Jolie and Jonny Lee Miller played a video game called WipEout in cult teen cyber thriller, Hackers. In 1996, WipEout turned from that pre-rendered demo Angelina and Johnny pretended to play, to the most stunning video game in the world. A game that embodied everything from innovation to zeitgeist and marketing.

WipEout was the reason why I wanted to work with Sheffield-based design studio, The Designers Republic, the most copied design studio in the world, founded by Ian Anderson in 1986. 

Look at the branding! TDR gave the complete game an identity (a fake one of course) and created a universe of fake brands that perfectly co-exist in a virtual world; a world that looked like a club. Dance music was huge back in the ’90s, and since TDR designed most of the logos and graphics for popular acts and CDs everyone bought, this seemed to be a brilliant marketing strategy. WipEout was a “dangerous game” and highly addictive. The capitalized E, as the legend goes, stood for the drug Ecstasy, top of politicians’ hit list at the time according to Eurogamer

After 28 years, Studio Liverpool, founded as Psygnosis in 1984, the video game developers behind WipEout closed down. WipEout is dead. Long live WipEout!

Lewis Longshank
Wipeout, branded by the Designers Republic, Sheffield, United Kingdom

Branding for fake corporations

TDR was responsible for the branding…

Musashi Media
…and packaging of WipEout 1–3

Originally designed for WipEout, later used as TDR’s logo: The “angryman”

Via DR London
I wish this was a real company: Auricom for WipEout

WipEout iconography

WipEout type design

WipEout 3 box

WipEout XL

Seventeen years of WipEout

  • Duncan Fisher

    I remember first playing Wipeout in 1995 on my friends Playstation. I picked up a copy for myself shortly thereafter. From the graphical design to the sound design (including the rocking sound track), I fell in love with the look and feel of the game.

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