The Present: Scott Thrift

Curator: Agnieszka Gasparska
date: January 1, 2013
Categories: Experience Design, Information Design
Tags: Clocks, time

Created by designer and inventor Scott Thrift (founder of m ss ng p eces), “The Present” is a beautifully minimal clock that, instead of the typical 12 hours, takes 365 days to complete one rotation (the custom microprocessor moves the single white hand ever so slightly every 142 hours, or about every six days).

The face of Scott Thrift’s clock is a brilliant radial spectrum of over 16 million colors which, as the annual hand makes its clockwise rotation, evokes the passing seasons and marks the Solstices and Equinoxes at four points in the cycle.

In creating the clock—and calling it “The Present”—Scott hopes to shift our experience of time away from the typical daily and hourly increments we are so used to, striving to make us more aware of the fluidity of time on a grander scale and, in turn, the often all-too-fleeting moment we are actually in. As John Pavlus of Co.Design writes,  “It’s all about encouraging us to experience time as a natural, contiguous slipstream, instead of something to stress out about having too little (or too much) of in arbitrary chunks.”

Something definitely worth thinking about today as we usher in a vibrant 2013. Happy New Year!

blog comments powered by Disqus